Be prepared to imagine a new era of television with the Hisense Smart TV. Be connected to thousands of movies, music, and games on the brilliant TV display. Let yourself go wherever your imagination can take you with the Hisense Smart TV experience. 4K Ultra HD Stunningly realistic picture quality and pin-sharp clarity. HDR HDR dramatically enhances detail by maximizing contrast and color accuracy. VIDAA U Personalized, intuitive, and intelligent, access your favorite entertainment and built-in apps like Netflix, Prime Video, YouTube, and Freeview Play. Freeview Play Catch up on the last seven days of TV or pause and rewind as you watch live from BBC iPlayer, ITV Hub, All 4, My5, and more. Alexa built-in Use Alexa to control your TV with your voice, search across the VIDAA U platform or use any Alexa skills. Simply a brilliant 4K HDR performance. Immerse yourself in breathtaking 4K HDR detail with the Hisense 4K Ultra HD resolution delivers pin-sharp picture quality while HDR maximizes contrast and color accuracy. UHD AI Upscaler enhances all of your favorite sports, TV shows, and movies to super clear, near-4K quality effortlessly. Hisense's VIDAA U Smart TV OS lets you enjoy all your favorite entertainment from Netflix, Prime Video, Freeview Play, and more, and control your TV using voice with